We're excited to introduce a bold new look for Wye Valley Gin: a bottle made from 100% recycled glass that is lighter, and more sustainable, with a design that accentuates the natural beauty and character of the glass itself.
The redesign has been a long time coming. In fact, it took us 18-months of slow, careful consideration, but we felt it was an important move in our sustainability journey. The new bottle weighs a third less than an average premium spirits bottle, cutting raw material use and reducing transport emissions. Analysis shows that bottles made entirely from recycled glass can deliver up to 65% less environmental impact than those made from new glass, thanks to reduced energy use, fewer raw materials, and lower production waste.
We've written a longer article all about the redesign, the ideas behind and the environmental benefits here.
The new bottle is available now from our store.